Research: Review comments on your posts and on posts of other sites in your niche. Send your subscribers surveys asking them what their greatest struggles are. Use tools like BuzzSumo to find out what the most popular posts in your niche are (which gives insight into your target readers’ needs). Read the reviews of books in your niche on Amazon (you’ll find a gold mine of feedback to explore). You have one responsibility as a blogger — yup, just one. And that is to serve your audience. The better you know them, the better you serve. Before you know it, you’ll know them so intimately they’ll feel like you’re reading their minds, and your headlines will reflect that.